About Us

We believe that your financial position today is because of decisions made previously; make wise choices today to give yourself financial freedom.


Anthony Prior – Managing Director

Director and Senior Financial Adviser, Anthony brings knowledge and empathy to his role with over 20 years’ experience within the financial planning network. He has an Advanced Diploma of Financial Service and is a member of Financial Planning Association of Australia.
Anthony will direct his efforts into providing a “customer focused” environment through maintaining an effective customer relationship and service program. This will ensure his clients succeed in reaching Financial Freedom. In his time away from Key Financial Planners Anthony enjoys spending time with his family and friends, playing cricket, golf and if any time permits, fishing.

Adviser Profile – Anthony Prior


Amanda Dawson – Director/Senior Financial Planner

Amanda has been involved in various areas of the finance industry for over 10 years, joining Key Financial Planners in 2014.  After making the Barossa her home,  Amanda and her three young boys are  enjoying the lifestyle the Barossa provides with her boys particularly enjoying in participating in local sports.
Holding an Advanced Diploma in Financial Planning, Amanda is now looking forward to furthering her education to extend her knowledge within the finance industry. With many years of Customer Service experience, Amanda prides herself on delivering clients with exceptional service and the peace of mind that requests from clients are completed in an efficient manner.

Adviser Profile – Amanda Dawson